B2C, PPC and Product Name

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Product Name

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework

Framework Marketing Metrics Audience

Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

MARCH 10, 2017

For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. (Your customers change, after all.).

Email Campaign Mobile Audience

StartUpRoar

See-Think-Do: A Content, Marketing, Measurement Business Framework

Email Subject Lines: 8 Principles for Improved Open Rates

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