ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 84

B2C B2B Business Model Sales Cycle 84

ConversionXL

MARCH 10, 2017

For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. Segment based on stage of the sales cycle. (Your customers change, after all.). Segment based on activity.

Email 93

Email Campaign Mobile Audience 93

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Preferences, intents, etc. change based on location and culture. Personalizing at the traffic level.

San Antonio 86

San Antonio Metrics B2B Analytics 86