How to Generate More Sales From Your Email Marketing Campaigns
ConversionXL
OCTOBER 21, 2012
Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Your email marketing software should come equipped with a/b testing capabilities. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C. Segmentation by Need.
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