See-Think-Do: A Content, Marketing, Measurement Business Framework
Occam's Razor
JULY 22, 2013
If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6
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