Rembrandt Communications

DECEMBER 2, 2015

Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on. And this doesn’t include all of the things you need to finish at work before you […]. The post Crazy Holiday Schedule?

B2C 100

B2C PR B2B Marketing 100

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. We are not going to accept stopping where our web analytics data stops. Macro Business Context: The Big Deal. Let's call them ZQI University.

Analytics 140

Analytics Aggregator Channel B2B 140

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

2) If You’re Selling Consumer Services Through The Web, How Set Is That Consumer On The “Big Guys”? B2C (business-to-consumer) marketing is done via repetition, repetition and more repetition. I would have gotten crushed years ago if I had to rely on stealing the clients of Heidrick and Struggles.

Oklahoma 76

Oklahoma Stock B2C PPC 76

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. Other than making your web pages look swell , images have a role in acquiring new links as well. Find your images across the web and ask the website editors to add linked credits. For instance, here’s a post comparing PPC vs. SEO for startup marketing.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. PPC keyword that originally brought the visitor to Secret Escapes. That’s also varied.

B2C 70

B2C Search Internet Mobile 70

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Shaw, Dallas Web Design Inc ! #15- Thanks to Brad M. 15- From a deep experience.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Rembrandt Communications

JANUARY 31, 2017

You could be wasting more valuable resources than you think. In the past few weeks, numerous people in my life have been diagnosed with cancer and other illnesses, had hospital visits and even died. It’s just a reminder that no matter your age, no matter how healthy you are and no matter how “good” things […].

Marketing 100

Marketing PR Sales B2C 100

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Web forms are often the last and most important mile in a long journey. Impression, visitor, web form, post-web. Impression, visitor, web form, post-web.

San Antonio 86

San Antonio Metrics B2B Analytics 86