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Instead of that naive approach, I wish Id had a book like this one, to help me figure out how to get started with customer development step-by-step. While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups.
For example, by evaluating Buffer’s pricing page, we can determine their product is built for small businesses and marketing teams: This, coupled with a basic understanding of this audience, allows us to determine that pricing is a key factor when these segments make a decision to invest in software.
Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. We attempted to use Waterfall and market ourselves as B2C. May 14, 2009 5:23 AM David said.
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About the Author Ruben Gamez is the founder of Bidsketch , web based proposal software for designers. When he’s not developingsoftware, he’s furiously working towards becoming a better Micropreneur. If you offer a product for free you get more users and more feedback on your product. at 10:31 am [.]
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