Remove B2C Remove Product Remove Revenue
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is as important as any other feature to determine product/market “fit.” ” How many times have you seen someone struggle with an inferior product because they cannot afford the better one? Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

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Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

I previously touched upon the Passion/Product Fit of an aspiring entrepreneur. Product/Market Fit. It is harder to raise capital, you need to execute fast and choose the largest market with highest achievable revenue potential as your beach head market] E.G. BuzzCity, Mig33, TMGamer, ImpulseFlyer, Reebonz etc.

Singapore 178
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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. Example of Baremetrics revenue per user benchmarks.

B2C 141
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Honorable mention: The DemandGen Framework.

Demand 101
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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. Here’s how we’ve done it.

Email 151
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Is the Lean Startup concept of MVP dead?

VC Cafe

In a capital scarce environment following the Dot Com crash, startups needed to do more with less and survive long enough to generate revenue. Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs. Maximum Viable Product.

Lean 214
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Raising Money Using Customer Development

Steve Blank

Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition. Get out of the building, get some more customer feedback, spin your product and go back and read the book.