Remove B2C Remove Product Remove Sales
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Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

I previously touched upon the Passion/Product Fit of an aspiring entrepreneur. Product/Market Fit. Startups in this category have the know how, mindset, confidence and product differentiation to address the global market from day one. You are either a sales or product oriented startup company when you first start.

Singapore 178
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is as important as any other feature to determine product/market “fit.” ” How many times have you seen someone struggle with an inferior product because they cannot afford the better one? Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

more likely to successfully scale with sales driven startups than with product centric startups. more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects. Founders overestimate the value of IP before product market fit by 255%.

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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. 500 Startups created a helpful primer on key B2C metrics.

B2C 141
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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? In many cases, customers are more willing to give out their info when rewards are at stake, like discounts or sales. But that’s just the start of building a beloved product without email marketing.

Email 151
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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

more likely to successfully scale with sales driven startups than with product centric startups. more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects. Founders overestimate the value of IP before product market fit by 255%.

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Traction is the new IP

Version One Ventures

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. In the past, the adoption of an enterprise tool was primarily driven by the quality and aggressiveness of a sales force to win over more customers.

IP 163