Remove B2C Remove Product Remove Viral
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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

B2C founders are surely no strangers to the adage ‘Consumer is hard’ – it’s not just the scarcity of funding that is challenging: consumer taste is fickle and competition includes most of the tech giants. But change seems to be brewing in the B2C space, powered by the fast advancements in AI and generative AI.

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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141
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Product Manager Entrepreneur Mark Geller

SoCal CTO

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is as important as any other feature to determine product/market “fit.” ” How many times have you seen someone struggle with an inferior product because they cannot afford the better one? Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

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Traction is the new IP

Version One Ventures

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. However, now individual employees get the ball rolling by using a product. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing.

IP 163
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.