Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. The first part is frustrating, the second part is deadly.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

NOVEMBER 6, 2018

When you understand their wants, needs, and behaviors, you can create a referral program that draws them in and encourages them to refer their friends. An often-used technique in building a referral program is offering a reward to customers who refer your business. What do they like about your business? What keeps them coming back?

Programming 78

Programming Technical Review B2C Email 78

ConversionXL

OCTOBER 16, 2022

Customer Lifetime Value (LTV) refers to the total revenue you expect a customer to generate during their stay with your business. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. However, CAC treats them equally if they both convert from the same marketing effort. Image source ).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. For more on the topic of Viral Growth, refer to my blog post on that topic here.) For more info on this topic refer to The power of Free. Consider using A/B testing to improve conversion rates.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Under “How it works,” however, a narrated video references the challenges of “managing your business.” It’s to make information—regardless of how much is retained—persuasive in the decision-making process.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” Ask them to consider referring their smaller cases or business they don’t have time to handle, to you. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible. Plus, you’ll be helping others. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. submits a form). Furthermore, bounce rates vary by industry.

Metrics 105

Metrics Analytics Marketing Acquisition 105

NZ Entrepreneur

MARCH 11, 2020

Prediction: As more companies pick up on a multi-channel approach, we’ll see the rediscovery of the phone – but in levels appropriate to the type of industry e.g. for B2C sales in SaaS companies, the phone may be required a lot less, sometimes not at all.

Social Media 73

Social Media Channel Technical Review Sales 73

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I focus more on referring sources or social traffic first? I'm trying to see if I bump into my company's ads (display, text, any other type). So off to YouTube to do some relevant searches to see what videos show up.

Web 139

Web Analytics Technical Review Affiliate 139

Austin Startup

APRIL 17, 2017

To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Steve Blank

NOVEMBER 4, 2021

The Market Definition Canvas works for both B2C and B2B applications. In other words, the “group of people” using circular saws was conveniently referred to as tradespeople. For consumer product goods, the job executors are often referred to simply as “consumers.”. into a higher-level category using the term “tradespeople.”

Customer 427

Customer Marketing Lean Vertical 427

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Timing refers to the day of the week and the time of day your emails are sent, as well as where the recipient is in the customer journey. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 23, 2023

So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. So you, I have a framework that I think you probably refer to it as "best" because that's what it's spells, B E S T. John Jantsch (09:28): Yeah. So you wanna kinda unpack that. The good message has. Tower, yes.

Framework 95

Framework Audience Audio Elevator Pitch 95

Both Sides of the Table

APRIL 22, 2010

Anyone around then knows that B2B stood for “back-to-banking&# and B2C stood for “back-to-consulting.&# I took people’s money. And good VC’s feel the same way. When my company hit the fan in 2001 I could have easily walked and gotten a better paying job. It was my job to stay and try and make things better.

Hiring 392

Hiring Employee Vesting Silicon Valley 392

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So we have a lot more potential customers than we, than we do hundred 35,000 customers. But it's people who care about that experience, right?

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

MARCH 31, 2021

Writing this report in an editorial-style provides a reference about your audience that’s easy to digest. The discussion also allowed us to see the most upvoted comments from members giving advice advocated by the broader community. It can also be used to highlight why clients love working with you in the first place.

Audience 127

Audience Non-Compete Distribution Channel 127

Austin Startup

OCTOBER 15, 2017

But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C. Price is no longer cost + markup = customer price. Now it’s cost + markup + 14 layers of intermediaries who all get a cut = price paid by insurance or the government.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. According to the benchmark report, most affiliates work in the B2C space (79.45%). Kim and Jim are now spending their days driving targeted traffic to your beach vacation landing page. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

JANUARY 18, 2022

Borrowing references from pop culture can make your brand appear more human and relevant. Here’s another great B2C example from consumer goods brand YETI. Beverage cooler brand BruMate deviated from its typical Instagram content to post a meme using an image from the wildly popular Netflix series “Squid Game.” Twitter followers.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. That’s great!

SEO 80

SEO eCommerce Software Review Analytics 80

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. It is also known as Mambai, Kakamuchee and Galajunkja for future reference/taxi directions. I love the social nature of sharing playlists. The suggestions engine they have. And, I cannot stress how much I love this, the nag-free experience they deliver.

Web 165

Web Design Marketing Security 165

OnlyOnce

SEPTEMBER 15, 2022

These folks will still be alumni of your company, so the way you handle them personally will impact how they talk about the organization, rate you on Glassdoor, and refer to you as a leader. In a B2C organization, you’re likely either going to do something public like a short, empathetic blog post, or nothing at all.

Salary 62

Salary Vesting Employee B2C 62

ConversionXL

MARCH 10, 2017

Including a location reference in the subject line. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. I’ve written an entire article on email personalization , so I’ll keep this short to avoid rehashing what’s already been said.

Email 93

Email Campaign Mobile Audience 93

YoungUpstarts

NOVEMBER 6, 2019

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines.

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

JUNE 8, 2017

Most refer to these correlative metrics as Wow Moments or Aha moments. The process I laid out here is a starting point, but there’s a lot more to it – like doing proper quality assurance , avoiding creepiness , handling cross-device and cross-channel users, B2B vs B2C strategy and tactics, choosing the right tools etc.

Programming 97

Programming Revenue Analytics Software Review 97

Agile VC

MAY 7, 2014

Tmall – this is the B2C marketplace, where large companies can sell directly to retail buyers. For reference, PayPal was $180B USD in TPV in 2013, which makes Alipay nearly 3x bigger than PayPal. Akin to Amazon.com, Tmall is primarily used by large brands like Nike, Gap, and others to sell online in China.

China 187

China B2B Flash IPO 187

The Next Web

OCTOBER 17, 2013

In typical B2C companies, that might be more straightforward, but for non-B2C companies, it can take a little bit more work. The further you are from the reference customer, the more you need to be mindful of not losing touch with your users and their needs, for that can be fatal in an early stage business.

Customer 128

Customer B2C Startup Early Stage 128

Up and Running

MAY 21, 2014

So then my definition of sales is, turning “know, like, and trust” into try, buy, repeat, and refer. With these terms; know, like, trust, try, buy, repeat, and refer, represent to me, are behaviors, actually, that our buyer wants to go on. Who else, you know, could they refer. A department. Twitter giveaway].

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

APRIL 18, 2016

These are all fine organizations that serve a useful purpose, but they are not what I am referring to. For the purpose of this article, when I say “local business networking group” I am referring to a group that meets the following criteria: The group only allows one representative from each profession to join a chapter.

Networking 28

Networking Jordan Software Review Limited Liability Company 28

Duct Tape Marketing

MAY 22, 2019

John Jantsch: So no pop culture reference. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. So on this B2C, this basement waterproofing company that just does business in their town, what do they need to focus on?

SEO 75

SEO Kansas City Kansas Search 75

Duct Tape Marketing

DECEMBER 24, 2015

Give your ads that Christmas spirit – make sure to write Christmas oriented ads, make sure to refer to the pains of holiday shopping with a solution, like long lines, cold weather etc., I’ve managed various B2C & B2B activities, for companies of different sizes, from small independent businesses to big public corporations. .

Sales 28

Sales Matching B2C Campaign 28

Up and Running

JULY 26, 2021

In this section of the RFP, request any additional information that you’d like to see beyond a proposal, such as past design work or references from past clients. You can do the same approach if you are searching for a designer who specializes in B2C or eCommerce sites.

Design 149

Design eCommerce B2B Web 149

Duct Tape Marketing

APRIL 28, 2015

No category of business is immune – B2B, B2C, large ticket services and low dollar commodities are sourced this way today. One strategy I’ve preached for years is that of building a team of local strategic partners that you can refer your customers to when they are in need of something you don’t provide.

Search 28

Search Technical Review Software Review Engineer 28

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Version One Ventures

NOVEMBER 15, 2016

When we talk about marketplaces, we’re usually referring to B2C companies – eBay, Uber, Etsy, etc. But as anyone who is involved in B2C marketplaces knows, the dynamics governing B2C and B2B marketplaces are poles apart. The key factors in a B2C marketplace are typically availability and price.

B2B 60

B2B B2C Portfolio Government 60

Mucker Lab

MAY 1, 2013

In fact they tend to be B2B rather than B2C companies – while the popular bet these days in B2B for many is in “enterprise software” – maybe the better bet is in betting on these software native challengers. There is, in fact, an entire technology category that fits this thesis perfectly – etail or commonly referred to as e-commerce.

Software 107

Software Silicon Valley Los Angeles Columbus 107