ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Individually or together, each of these metrics will contribute to common underlying marketing goals: Building awareness; Customer acquisition; Customer retention. In GA4 go to Reports > Life cycle > Retention.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

SEPTEMBER 15, 2014

Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this. Dive into the outcomes reports to measure in-app revenue by day or a time period that makes sense. If you have ecommerce you will see key metrics related to money making. Money, money, money.

Analytics 143

Analytics Metrics Mobile DC 143

VC Cafe

OCTOBER 23, 2022

The CEO shared the revenue target for the year at X, and the revenue target for next year at 3X. One of the board members asked a simple question: “Why is revenue our North Star KPI? One of the board members asked a simple question: “Why is revenue our North Star KPI?”

Metrics 179

Metrics Revenue B2C Portfolio 179

ConversionXL

NOVEMBER 29, 2018

Freemium and free-trial signups have one thing in common: Neither generates revenue. Those near-term sales, while enticing, may erode a brand and hurt retention. And, like bottom-up efforts, both were a slow burn that required tens of millions in funding to sustain the glut of free users that precedes revenue.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

JUNE 16, 2022

Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. As those companies become more established, that increases to around 90% of revenues. Ensure every recommended product helps the customer solve a problem or drive more revenue. Focus on value. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. total revenue / total spend). Customer journeys are rarely linear. Image source.

Email 136

Email Customer Marketing Software Review 136

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. You're really getting enough early users to help you validate to achieve a certain level of retention rate. You still have a revenue goal to hit this quarter, something like that. This is a framework I use.

Product 78

Product CTO Hire Startup Fractional CTO 78

ReadWriteStart

JANUARY 10, 2020

remains the core medium to draw customers and increase revenue. However, smaller brands can also deliver such an exquisite experience directly to customers, B2B, B2C, and even to non-fashion brands. From time to time, they need to implement a strategy to acquire a new customer base as well as to manage customer retention ratio.

Startup 78

Startup eCommerce B2C Metrics 78

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

YoungUpstarts

SEPTEMBER 11, 2013

This concept, according to Extraprise , is seen as real time revenue optimization. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

Metrics 133

Metrics B2C B2B Channel 133

VC Cafe

JUNE 24, 2024

A recent report by Forerunner ventures comparing outcomes in consumer (B2C and B2B2C) startups vs. enterprise startups now shed some interesting light on the differences in performance between the two. It analysed 12,000 venture backed companies that raised a series B since 2010 and categorised 7,800 of them as B2C or B2B.

B2C 103

B2C Generative AI Startup Silicon Valley 103

Duct Tape Marketing

FEBRUARY 2, 2023

This is where he is getting his revenue. If I recall, you know, I'm envisioning somebody listening to this going, we need to do community, we need to increase customer retention by 12%. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies.

Community 93

Community Marketing Audience Networking 93

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. You’re obviously not showing charts of user growth, number of customers, or revenue.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

VC Cafe

JUNE 6, 2024

Key Metrics for B2B SaaS Startups: Annual Recurring Revenue (ARR) Definition: ARR is the yearly value of a company’s recurring revenue from subscription-based services. Monthly Recurring Revenue (MRR) Definition: MRR is the predictable revenue a company expects to receive monthly from subscription-based services.

B2B 97

B2B Burn Rate Generative AI Retention 97

YoungUpstarts

SEPTEMBER 11, 2013

This concept, according to Extraprise , is seen as real time revenue optimization. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

Metrics 100

Metrics B2C B2B Channel 100

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Revenue Per Human. But, you want people to obsess about Revenue and not Cost. If 10xing your revenue requires that you quadruple your costs, what's the problem?

Metrics 60

Metrics Analytics Acquisition Naming 60

Mucker Lab

MAY 1, 2013

Instead of aiming for hundreds of millions of dollars in software licensing revenue – they want to conquer existing industries and aim for tens of billions of dollars in widget revenues. Not content to simply sell incumbents software, these companies merge domain expertise with software native DNA to attack incumbent head on.

Software 107

Software Silicon Valley Los Angeles Columbus 107

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. A product-led go-to-market strategy relies on product features and usage as the primary drivers of customer acquisition, retention, and expansion. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . With more than a decade in sales, his experience ranges from B2B, B2G, and B2C.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

ConversionXL

NOVEMBER 15, 2016

visit → sale (better indicator of revenue, but this increases the duration of the test). visit → sale (better indicator of revenue, but this increases the duration of the test). However it comes with its own set of challenges, like retention and churn. This doesn’t include one-time and variable fees. Gross margin. Image Source.

Conversion 48

Conversion Churn Rate Retention Metrics 48

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. In addition, look at Facebook’s revenue per user growth globally over the past few quarters. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners).

Social Media 185

Social Media B2B North America Media 185

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days.

B2B 42

B2B Metrics Marketing Startup 42

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. increase not only brand share but also revenue.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%. Generating awareness through social media. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JUNE 24, 2014

The number of visitors directly correlates to revenue – whatever business you are in. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. million monthly unique visitors but low engagement.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Actively experimenting with different marketing channels.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Actively experimenting with different marketing channels.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

AUGUST 27, 2020

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. This may mean more revenue, more users, more referrals , or anything else that matters to you. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Cohort analysis.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

SEPTEMBER 2, 2019

The number of visitors directly correlates to revenue—whatever business you are in. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations.

Social Network 73

Social Network Viral Social Media B2C 73