B2C, Retention, Sales and Startup

Visual Merchandising: Online Startups Cannot Afford to OverlookVisual Merchandising: Online Startups Cannot Afford to Overlook

ReadWriteStart

JANUARY 10, 2020

Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. Here is why online startups cannot afford to overlook visual merchandising. Loading new arrivals and popular merchandise create a sales-driven approach.

Startup

Startup eCommerce B2C Metrics

2023-2024 B2B SaaS Benchmarks

VC Cafe

JUNE 6, 2024

The first time I wrote about startup benchmarks was in 2019 and it became one of the most popular posts on VC Cafe. Key Metrics for B2B SaaS Startups: Annual Recurring Revenue (ARR) Definition: ARR is the yearly value of a company’s recurring revenue from subscription-based services.

B2B

B2B Burn Rate Generative AI Retention

Startup Benchmarks

VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. Top-line metrics are indicators of success, not the one bar to clear to raise funding for your startup. 500 Startups created a helpful primer on key B2C metrics.

B2C

B2C Technical Review Startup Retention

Product-Led Growth (PLG) For Startups

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. You need a lot of education.

Product

Product CTO Hire Startup Fractional CTO

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Or would you prefer to go through a lengthy sales process to see if it’s a good fit? Tidal Wave 2: Startups are more expensive to grow.

Marketing

Marketing Sales Cycle Acquisition Sales

[Sponsored] The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth

YoungUpstarts

SEPTEMBER 11, 2013

The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

Metrics

Metrics B2C B2B Channel

The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth

YoungUpstarts

SEPTEMBER 11, 2013

The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

Metrics

Metrics B2C B2B Channel

Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales

Sales Marketing Sales Cycle B2C

10 Rosh Hashanah Resolutions for Startup Founders

VC Cafe

SEPTEMBER 26, 2022

The past year was a wild ride for startups and founders, giving a whole new meaning to the ”rollercoaster” aspect of being an entrepreneur. A combination of competition for top talent and an effort to bring employees back to the office drove startups in Israel to throw extravagant parties and all-inclusive retreats abroad.

Founder

Founder Startup Valuation Pre-Money Valuation

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., What are digital marketing metrics? submits a form).

Metrics

Metrics Analytics Marketing Acquisition

How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

AUGUST 30, 2016

For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. Despite that data, we don’t compete in one of the largest opportunities (in terms of sheer number of people using the product) that the startup and technology world has to offer. 1 Hacker Way.

Social Media

Social Media B2B North America Media

The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

NOVEMBER 15, 2016

Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Could be wasting sales and customer success time if not). Some of the conversions you can optimize for with SaaS could be… visit → trial (quick to test, but doesn’t always correlate to sales). Image Source.

Conversion

Conversion Churn Rate Retention Metrics

Why revenue shouldn’t be your North Star Metric

VC Cafe

OCTOBER 23, 2022

In this post, I will cover why revenue is important, why it’s a bad north star KPI and what startup founders should consider when choosing a North Star Metric (NSM). Why is revenue important (the obvious facts): We can all agree that revenue is important, or even essential, for startup success.

Metrics

Metrics Revenue B2C Portfolio

9 Things You Should Know About Social Login & CRO

ConversionXL

JUNE 24, 2014

Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations.

Social Network

Social Network Viral Social Media B2C

How Habits Are Sabotaging Your Conversions (and How to Fix It)

ConversionXL

FEBRUARY 3, 2016

Of course, habits aren’t only affecting the promotion and sale of household cleaning supplies and toiletries. What I typically find is if people haven’t read about lean startup, then the way they make decisions on what we should build is what the highest paid person in the room says they should build. Sales were minimal.

Conversion

Conversion Technical Review Software Review B2B

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. It can also show the effectiveness of your inside sales team.

B2B

B2B Metrics Marketing Startup

29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall.

Entrepreneur

Entrepreneur Czech Republic Retention B2C

The Science of Increasing Customer Loyalty

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). We can say the same thing for B2C products, for example, HeadSpace.

Customer

Customer Retention B2C Programming

The Science of Increasing Customer Loyalty

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). We can say the same thing for B2C products, for example, HeadSpace.

Customer

Customer Retention B2C Programming