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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. Example of Baremetrics revenue per user benchmarks.

B2C 141
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue.

Demand 101
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Examples: WorkDay (much of revenue is consulting), IBM.

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Is the Lean Startup concept of MVP dead?

VC Cafe

In a capital scarce environment following the Dot Com crash, startups needed to do more with less and survive long enough to generate revenue. ” The Lean Startup movement started out of necessity.

Lean 214
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6 Best Apps For Business Owners In 2018

YoungUpstarts

It also is a better way of generating revenues. It can be anything from B2B, B2C, C2C. With a grocery delivery app customer can explore the no. of products through advanced search easily, which can avoid going to a crowded place and standing there for a long queue. Classified App. Doctor appointment app.

Mobile 157
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Conversion, retention and churn benchmarks

VC Cafe

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. Some studies suggest that the best consumer subscription companies are able to retain 65% of their revenue after one year.

Retention 109
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Raising Money Using Customer Development

Steve Blank

A Progress Graph on the right visually shows how far you’ve come (in whatever units of goodness you’re tracking – revenue, units, users, etc.) Good if you have your own money, better if the cash comes from investors, but best if it’s revenues from customers. Get back up and running.