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If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Consumer Services (B2C). West Virginia. West Virginia. start-ups fail, he says. Social Services.
That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. At worst you will destroy hard earned revenue and/or profit. Maybe the problem is that you set pricing years ago and haven’t adjusted it since.
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