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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. 500 Startups created a helpful primer on key B2C metrics.

B2C 141
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo simple enough to be self-service). . $1/mo

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

more likely to successfully scale with sales driven startups than with product centric startups. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Solo founders take 3.6x longer to reach scale stage compared to a founding team of 2 and they are 2.3x

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Traction is the new IP

Version One Ventures

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. In the past, the adoption of an enterprise tool was primarily driven by the quality and aggressiveness of a sales force to win over more customers.

IP 163
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How Personalized Marketing Can Increase Your eCommerce Sales

ConversionXL

Marketing doesn’t end after you’ve made the sale. If you’re interested in increasing customer lifetime value , know the real journey begins after that first sale is made. The post How Personalized Marketing Can Increase Your eCommerce Sales appeared first on ConversionXL. image source. Lead Magnets. &

eCommerce 112
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What Data From 62,000 Payment Forms Says About Boosting Online Sales

YoungUpstarts

We found several patterns that could help improve your e-commerce strategy and boost sales. Something in the payment form or checkout process might be hindering sales. He has 25+ years of international B2B and B2C marketing experience. Fewer Fields = Higher Submission Rate. of the time on average.

Sales 127
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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

more likely to successfully scale with sales driven startups than with product centric startups. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Solo founders take 3.6x longer to reach scale stage compared to a founding team of 2 and they are 2.3x