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We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) EM: My rule of thumb is to look at the length of the salescycle.
Client education is central to marketing messaging, too, especially for sellers with long salescycles. The same is true in marketing, especially for companies with long salescycles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Consider every possible way to minimize this.
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and salescycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The salescycle is usually longer.
This is a common line of SEO salesmen say to justify paying them month after month. I can say this is the general consensus of SEO’s I know who don’t do consulting, and it’s also supported by my own experiments. #6 But I didn’t limit that comment to B2C software. 21 comments ↓ #1 Mike on 10.14.10
The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. Use PosiRank for SEO , enabling in-house resources to manage more campaigns without sacrificing quality of reporting and analysis. Blackhat SEO. Personalization.
Candidates will learn our culture and how to go through steps of salescycle with Lead Generation, B2B and B2Csales and account management. familiarity with use of social media on a corporate level, as well as experience with SEO best practices, designing landing pages, and website analytics tools (Google Analytics).
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. The length of a salescycle varies between products and some times can be excruciatingly long.
Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long SalesCycleB2C? Longer decision cycle. Great CRO, like great SEO, can long-term be bad for the customer. The maximum number of interactions they are willing to make. Image Credit. Who is the B2B buyer?
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