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Or seen a review of an iPhone app hung up on pricing trivialities: “It would be pretty good at $0.99, but it’s not worth $1.99.” Requires venture funding because you have no income, and if you’re successful you’ll need lots of people and tech to run the business. simple enough to be self-service).
But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. A more complex salescycle. B2B salescycles can last for months, even more than a year.
But there are technical and strategic keys to smart deployment. Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad tech specs. The growth of B2B video marketing.
Starting a VC-backed tech company was the next logical step for them, right? It’s a shared workspace so buyers and sellers can work together throughout the laborious B2B sales process—making it a lot more collaborative and a lot less painful. . The legal reviews, security reviews, consensus building, budget negotiations.
Client education is central to marketing messaging, too, especially for sellers with long salescycles. The same is true in marketing, especially for companies with long salescycles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.
No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms). at 1:48 pm “No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms).&# But I didn’t limit that comment to B2C software.
This need not be an exhaustive, in-depth process (although if you are interested, Marketo provides an excellent guide ) – start by reviewing your business offerings and past sales. How long is the salescycle for an ideal customer (week, month, year, etc.)? Where are our ideal customers located? Drop him a note here.
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. For example: Create demo videos that answer every likely sales question. List the common sales objections that come up in the salescycle, and provide answers to these on the web site.
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
Crappy or outdated technology. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long SalesCycleB2C? Longer decision cycle. When do you need a new website?
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