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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

And since we will continue to look proactively at new seed-stage tech startups over the next few years, the question becomes: What, then, will these companies look like? We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C.

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Conversion, retention and churn benchmarks

VC Cafe

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. In this post, we’ll take a closer look at the benchmarks on conversion, retention and churn for the key business models.

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Why This Startup Teaches Everyone to Code + a Framework to Find a CTO

View from Seed

Traction is a biweekly podcast where founders share the creative or unusual things they did during the seed stage to make early progress. Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B.

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Introducing NextView III and Our Focus on the Everyday Economy

View from Seed

While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies. That said, we realize that the starting point for companies at the seed stage may be much narrower than a company’s ultimate ambitions. Early-stage investing is still the only thing we do.

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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

*This post is part of our “pitch deck” series where we dissect the seed stage pitch deck and discuss the ideal flow for a pitch. Now it’s time to set the stage with the early traction you have. Seed stage VCs are realistic about how much traction a very raw company might have.

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Israeli Startups and Marketing – 5 Questions with an Experienced CMO

VC Cafe

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . What’s the best advice or practical tips you have for founders with regards to marketing and branding at seed stage? Part time CMO for B2B and B2C startups.

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Product-Led Growth (PLG) For Startups

Mucker Lab

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. They grew so much on this B2C concept, but then a few years ago, they hired a sales team and this year they begin to hire more. The usage is a great first focus area. The second one is the self service checkout experience.

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