ConversionXL

OCTOBER 16, 2022

Get seen with SEO-driven content marketing Conclusion. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Snappy mobile-friendly videos are proven to get more engagement than other content formats. Use them to make your audience laugh with short videos.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

The Next Web

DECEMBER 30, 2012

This is common in B2C apps (Facebook, for example), but it’s still new in B2B apps like Wave Accounting. In partnership with Citi, the YEC recently launched #StartupLab , a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Business Model 133

Business Model Technical Review Advertising B2C 133

ConversionXL

MAY 1, 2019

You can sell clothes with images; you’d struggle to sell an online game without video. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your professor lectures, you study notes; if you take an online course, you rewatch videos or download slide decks.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

ConversionXL

NOVEMBER 8, 2018

In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Other learnings offer greater specificity or diverge slightly from SEO best practices: Keep answers under 30 words. Voice, video, and an Amazon-free result. bold text) may help. Out-optimizing Amazon.

B2B 100

B2B eCommerce Search Non-Compete 100

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. f) SEO ranking. As I shared earlier, social media trends for 2016 are leaning towards videos. Think beyond generic SEO. SEO has changed. e) Direct sales.

Social Media 100

Social Media Marketing SEO B2B 100

Mike Michalowicz

FEBRUARY 11, 2013

Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service. You need to be SEO optimized for what your small business does and where you are located. Heck, run a loop of the videos in your business.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

Duct Tape Marketing

JANUARY 28, 2020

Transcript of Using Personalized Video to Build Relationships written by John Jantsch read more at Duct Tape Marketing. We make it easy for you to record and send video messages in place of some of the typed out texts you might send otherwise. ” It’s so much easier to communicate that in a little screen capture video.

Video 53

Video Technical Review Software Review Colorado 53

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. So off to YouTube to do some relevant searches to see what videos show up. Do I see any promoted videos in the results (to control the message)? How lame or awesome are their videos (you want to teach and pimp both at the same time)?

Web 139

Web Analytics Technical Review Affiliate 139

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Implement SEO best practices. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Videos are great, and often underplayed in the B2B context.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. I mean, we've seen so much creativity of folks using us for things that are really educational, like embedding videos and you know, quizzes or Right.

Marketing 94

Marketing Differentiation B2C PR 94

NZ Entrepreneur

MARCH 11, 2020

We’ve now added in digital sales and marketing channels – social media, SEO, content marketing, Google and Facebook advertising, influencer marketing, webinars, zoom calls, inbound marketing and more. On some level, the phone has already morphed into zoom calls and skype calls – we’ve still got audio, but we’ve now got video as well.

Social Media 80

Social Media Channel Technical Review Sales 80

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 97

B2B Marketing B2C ChatGPT 97

Rembrandt Communications

MARCH 6, 2015

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. That’s great. You win an award for having lots of content. But […].

B2C 100

B2C B2B PPC PR 100

ConversionXL

NOVEMBER 22, 2022

For example, if a high number of visitors comes from organic search and very little come from paid search, you can look at shifting ad budget over to SEO. Traffic from Display and Video ads. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites.

Metrics 105

Metrics Analytics Marketing Acquisition 105

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 9 Emerging Analytics: Social, Mobile, and Video. When people think of web analytics everything they think about is chapter 4, and yet you'll find so many yummy treats here. I am out of breath! Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

YoungUpstarts

AUGUST 17, 2014

Considering the breadth of online platforms and opportunity (search, social media, video, content marketing, etc), it’s difficult for advertisers to keep up (and keep track) with digital progress. Use PosiRank for SEO , enabling in-house resources to manage more campaigns without sacrificing quality of reporting and analysis.

Architecture 180

Architecture Marketing SEO Cofounder 180

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

YoungUpstarts

OCTOBER 2, 2014

With your blog posts, white papers, eBooks, videos, slideshows and more all in one place, you can then organize it all into custom streams that give your audience a clear path to consume the content they want by topic, type or whatever you decide. Are they interested in learning about SEO?

Marketing 162

Marketing Curation B2C Audience 162

YoungUpstarts

NOVEMBER 25, 2019

Look at videos, product explainers, promotional posts, competitions and other forms of online engagement, focusing on shareability at all times. It works for promotional marketing if you invest in SEO and keep working on it. . Research the platforms that your audience use and spend time developing content that resonates with them. .

Marketing 165

Marketing Social Media B2C PPC 165

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Don’t limit your content only to blogs and articles; switch to video marketing , podcasts , and pictures. — Work with the best emails strategy available and stay up-to-date — SEO support.

Small Business 138

Small Business Marketing SEO Social Media 138

David Teten

JANUARY 11, 2020

not via a tool like Hootsuite), especially when posting native video. I post there the occasional video in which I’m featured. . I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. And I’ll occasionally record videos on Youtube and Vimeo.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Contextual search ads.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

JULY 9, 2015

The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. Still in others, it might include an intro to your SaaS solution (explainer videos and/or onboarding tools). About half of those people watch the entire video.

Analytics 48

Analytics Conversion Software Review Email 48

Duct Tape Marketing

JUNE 16, 2017

High-quality video content. Video content is becoming increasingly popular across all industries. The challenge many marketers come across is finding ideas for video content in the first place. Live video is without a doubt one of the hottest channels right now. Take these live videos and turn them into an event vlog.

South Africa 70

South Africa Audience Video Africa 70

Duct Tape Marketing

NOVEMBER 19, 2019

But B2C businesses can thrive on LinkedIn as well. Let’s say you’re a marketing consultant focused on SEO. Then drop them a line indicating you’ve done just that and that you already have a few suggestions on quick wins for improving their SEO, if they’d have some time for a chat.

Networking 74

Networking Social Media B2C Curation 74

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Standing Out with SEO and Style. And today, it really is an art form. Is copywriting creative or calculated? The challenge?

Demand 68

Demand B2B Curation SEO 68

Ben's Blog

JUNE 3, 2024

Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. How do you iterate on video so it performs best on both TikTok and Instagram? via Captions ). via Captions ).

Software 84

Software Sales Marketing Vertical 84

ConversionXL

JULY 7, 2020

Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. For more detailed information, check out this video. But the opportunities on Pinterest are open to more than just B2C fashion and food brands.

Marketing 114

Marketing Viral Campaign Search 114

Occam's Razor

NOVEMBER 2, 2015

billion users (watching 6 billion hours of videos!). In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Conversation Rate (CoR) is a ratio of comments per post (or video or tweet or pin etc.) Facebook, at last count, has 1.5 YouTube has 1.2

Social Media 60

Social Media Media B2C B2B 60

Up and Running

OCTOBER 28, 2020

You can do this in a variety of ways on your website: Blog posts E-books Case studies Infographics Surveys Video content. A recent link building report shows that SEO professionals rely on a great variety of link-building methods to improve website success. . All of these options need to be of the highest quality. And it works.

B2B 94

B2B Social Media Mobile Audience 94

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. B2B and B2C. You can record video sessions of people going through your site. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48