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Building A Strong SocialMedia Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading socialmedia management platform.
SocialMedia Marketing Strategies. Socialmedia is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Socialmedia isn’t new. Socialmedia is about doing that online.
For example, person #1 is searching for “the best socialmedia software for automation.” In digital marketing, this will most likely be through search engines and socialmedia. Socialmedia, on the other hand, are browsing channels. Generating awareness through socialmedia. Image source.
And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.
15:50] Does LinkedIn offer a business manager platform similar to other socialmedia networks? [18:30] AJ Wilcox (07:30): Yeah, it's mostly B2B because especially if we're paying 10 to $16 a click on average, most B2C does not have that high of a ticket, but we do see some B2C working, so it's mostly B2B.
” Things like our blog content, socialmedia, and what they find on our website. And so it’s not just about creating eBooks and blog posts and whitepapers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” What about trust? Even S.E.O.
They’re part of the top three platforms for effective marketing—creating audio/visual content, whitepapers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. The post The Best Marketing Platform: Blogs?
. #2 – Give all sales people a socialmedia address. Social pages are often the first ones to come up in search results. Darren Suomi, VP Sales from HootSuite called it “giving all sales reps a socialmedia address”. 5 – Consider a territory model based on social proximity.
And then they need to go and now they're gonna send a whitepaper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Is the paper bamboo? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Is the product and service good?
And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those whitepapers. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that.
Business software is different and shouldn’t be treated in the same way as B2C. lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant whitepaper on the subject- you should check it out! Justin #14 Eugene Mandel on 08.18.10 at 11:11 am Ruben, This was a pleasure to read! 18 Rob on 08.18.10
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