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We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Network Effect B2B. Physical-World Ecommerce. BUSINESS-FOCUSED (B2B).
B2C founders are surely no strangers to the adage ‘Consumer is hard’ – it’s not just the scarcity of funding that is challenging: consumer taste is fickle and competition includes most of the tech giants. But change seems to be brewing in the B2C space, powered by the fast advancements in AI and generative AI.
“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets.
The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio socialnetwork.
However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, duediligence, negotiation, monitoring, portfolio acceleration , reporting, and. They read reviews of the products of target investments.
There's a thriving geek culture in Paris, and no lack of software development expertise, thanks to superior universities that produce superior engineers. The startup scene is relatively young, however, which is partly due to some pretty fundamental cultural barriers. Plyce : Feature-rich location-based socialnetwork.
Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on socialnetworking sites like Facebook or Twitter. Also offer discount coupon codes to twitter members. A great offer goes a long way quickly…especially through our favorite socialnetworking sites! Be visible!
They sell software and apps. Most people who download this data are usually already interested in the field and do perhaps require the software/products. Your Blog takes care of your social content and Email content needs. Your Blog/ Content Marketing will allow you to get leads. Your Blog/ Stays on Google forever.
We run into this kind of software services every day—Google, Youtube, Instagram, and so on. It’s mostly popular with B2C markets. By offering a free trial you are basically telling your customers that there are no strings attached and they are not obliged to pay unless they like the software. Duolingo lingot store.
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. The exact coupon code that converted people speaks volumes about the kind of promotions that influence their decision to buy. Drop sub-par products and concentrate on the ones that consistently bring repeat purchases and good reviews.
Relationship Science makes it easier to understand and map socialnetworks into potential limited partners. Sebastian Soler recently launched Knowledge.vc , which uses software and machine learning to enhance deal sourcing and diligence for VC firms. 5) Duediligence. 4) Manage deal flow.
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.
Many people have a presumption that it is difficult to start an online business due to lack of money. Visit online forums, socialnetworks, and blogs and check customer star rating and comments. Having cPanel, a web hosting management software is crucial since it is a lot easier to manage your files, emails and databases.
Who says Austin can’t do B2C now ? Cotter bucks the flavor-of-the-day entrepreneurial stereotype: the college dropout popularized by both our own Michael Dell and recently Mark Zuckerberg and the great movie The SocialNetwork. There were only around three retailers in the US that offered customer reviews on their websites.
Talia Wolf , Conversioner : “Social proof is an important part of executing your landing page strategy. By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and a part of something bigger. What are your BBB reviewers saying?
You’d go look at a website and you’d look at the source code and you’d go what is all this stuff? So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. John Jantsch: That was always my favorite.
Obviously, we want to have repeat business, but instead of waiting for the phone to ring for that, what are we doing to make sure that we’re cross-selling and holding events, and maybe reviewing results to make sure that the customer actually got the result promised? Or, you know, give us a review.”
About the Author Ruben Gamez is the founder of Bidsketch , web based proposal software for designers. When he’s not developing software, he’s furiously working towards becoming a better Micropreneur. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself.
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