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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

B2C founders are surely no strangers to the adage ‘Consumer is hard’ – it’s not just the scarcity of funding that is challenging: consumer taste is fickle and competition includes most of the tech giants. But change seems to be brewing in the B2C space, powered by the fast advancements in AI and generative AI.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

Video 129
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. So let’s reveal the e-commerce trends of 2022 and predict the trends for 2023, or, as we may say, crack the Da Vinci code. TikTok and Influencers One viral video on TikTok can reach 1.5

eCommerce 185
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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

If you’re not using mobile software to get there, you should be. According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Or take Kraft’s iFood Assistant , which provides easy how-to videos and recipes. Develop your own mobile app. Make your audits paperless.

Mobile 100
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Meet the 32 Israeli Centaurs that reached $100M in ARR

VC Cafe

I’m excited for the talent that will spin out of those companies to create the next generation of B2C stars coming out of Israel. Sorry for the humbrag, but I’m proud to see Minute Media , our Remagine Ventures portfolio company (and our only later stage investment) on this prestigious list.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

For example, person #1 is searching for “the best social media software for automation.” Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Using video helps to grab attention. That puts them in the awareness stage.

Customer 140
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Guide to Create an Uber for Courier App

ReadWriteStart

Business to Consumer (B2C) – It is the most common type of business model. The growth of parcel services has been boosted due to – Free trade agreements (FTAs) signed between various countries and the development of special economic zones (SEZ) in different economies. Final Thoughts.