SoCal CTO

NOVEMBER 10, 2009

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models. What are you working on now?

Management 150

Management Product Entrepreneur Silicon Valley 150

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

VC Cafe

MARCH 22, 2021

When is the right time for a startup to bring on marketing? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups. Hila spent 12 years as the VP Marketing for Israeli venture capital fund Viola before embarking on an independent CMO career for startups. Hila Shitrit Nissim.

Israel 145

Israel B2C Marketing B2B 145

VC Cafe

APRIL 28, 2021

Creators are also increasingly becoming angel investors in B2C startups, similar to celebrity investments which are also on the rise, leveraging their profile to help their portfolio stand out. We’ve made several investments in the space (some are still in stealth). Finally, a small plug to Remagine Ventures.

Audio 167

Audio Valuation Stealth B2C 167

Reid Hoffman

AUGUST 17, 2021

Few startups set out to compete with the biggest leaders in their respective industry. But that doesn’t mean it doesn’t happen, or that success for the challenger startups isn’t possible. What’s more, says Hoffman, most of the competition comes from fellow startups rather than the large incumbents. “If TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Few startups set out to compete with the biggest leaders in their respective industry. But that doesn’t mean it doesn’t happen, or that success for the challenger startups isn’t possible. What’s more, says Hoffman, most of the competition comes from fellow startups rather than the large incumbents. “If TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69