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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

The majority of these interactions are self-guided from sources including social media, syndicated content, and industry-specific resources. B2C or B2B, all marketing is people talking to people. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows.

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Kevin Lee, Executive Chairman of Didit, emphasizes the importance of having a content syndication strategy alongside a content creation strategy. Kevin has written over 620 syndicated columns).

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. We use the vendors of PE/VC investing data I list above to track the interests of potential private equity/VC coinvestors, and selectively introduce our companies as I build out a syndicate. .

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. I use the vendors of PE/VC investing data I listed above to track the interests of potential private equity/VC coinvestors, and selectively introduce investee companies as we build out a syndicate. .

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Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Global Syndication Partners. Good names — like good logos — evoke strong passion for your brand, while bad names elicit distaste and indifference. All Rights Reserved.

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