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The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Close to 80% responded that manual processes, such as tracking down support, preparing reports and pulling data from different sources, are the biggest pain points they face in the valuation process.
Vision for B2C, virality-driven community. The financials immediately jump out when we talk about term sheets: what’s the valuation? Requires team relocation. First-time VCs, building on their own entrepreneurial success. Conveniently local. What’s the dilution?
Vision for B2C, virality-driven community. The financials immediately jump out when we talk about term sheets: what’s the valuation? Requires team relocation. First-time VCs, building on their own entrepreneurial success. Conveniently local. What’s the dilution?
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
He’s a professor, professional professor I suppose at Wharton School of the University of Pennsylvania and he’s an expert on things like word of mouth and viral marketing and social influence and he’s also the author of several books. Now you think that the buyers and sellers would have the same valuation for that mug.
This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. As private investors and public acquirers become more SaaS savvy, multiples of CMRR will likely become the primary valuation metric. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).
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