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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

B2C founders are surely no strangers to the adage ‘Consumer is hard’ – it’s not just the scarcity of funding that is challenging: consumer taste is fickle and competition includes most of the tech giants. But change seems to be brewing in the B2C space, powered by the fast advancements in AI and generative AI.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. It is important to use it, including instant messaging, streaming video, and interactive real-time feedback, but success is not all about technology. Unscripted communication builds trust and credibility.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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Rustic Canyon Speaks out on GaiKai Exit, Changing Nature of VC, LA Tech & More

Both Sides of the Table

I’d hate to frame Nate’s answer into a key phrase so it’s better to watch that section of the video. But apparently the B2C model meant that many publishers didn’t want OnLive to carry their full inventory. or video podcast. GaiKai had 50 such engineers, which was a large part of its success.

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Is the Lean Startup concept of MVP dead?

VC Cafe

Well capitalised, Quibi could afford to hire the best talent, outspend the competition and launch a ‘Maximum Viable Product’ worthy of having the potential to beat Netflix, Amazon Prime Video and a number of other streaming wars competitors (NBC’s Peacock, Hulu, HBO Max, Disney+ and Youtube).

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo You’ll need on-site visits even in this day and age of video-conferencing. simple enough to be self-service). Examples: WorkDay (much of revenue is consulting), IBM. That’s a better question.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

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