Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual.

Marketing 90

Marketing Social Media B2C Audio 90

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that.

Community 90

Community Framework Advisory Board Viral 90

YoungUpstarts

OCTOBER 2, 2014

With your blog posts, white papers, eBooks, videos, slideshows and more all in one place, you can then organize it all into custom streams that give your audience a clear path to consume the content they want by topic, type or whatever you decide. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Then write a white paper. Don’t have the time, knowledge or expertise for a white paper?

Small Business 167

Small Business Marketing PR Social Media 167

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. I''ll discuss each one below. 1) Enterprise Sales. Generating a high volume of leads for the telephone sales rep is the key to making this model work.

Sales 50

Sales Technical Review Software Review B2B 50

Guy Nirpaz

NOVEMBER 15, 2011

HubSpot data points in the same direction: the most reliable indicator that a lead will convert into a customer is a request for a demo (46%) as compared to download a white paper for example (22%). Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps.

Sales 108

Sales Social Media B2C B2B 108

Jeff Hilimire

MAY 25, 2010

How should Facebook be used differently for a B2B marketer vs a B2C marketer? For white papers, how do you “free your content&# so that people can get their hands on it across social networks if you’re used to requiring a lead form to be filled out? Have you heard of any good B2B case studies for Linkedin?

Minneapolis 50

Minneapolis B2C B2B Social Network 50

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Generating awareness through social media. To raise awareness on social media, show up where your audience is. Image source. Using personalization to your advantage.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). This is of course a good method for b2c as well, but it is significantly more important for b2b.

Analytics 90

Analytics Search SEO Metrics 90

Austin Startup

JUNE 26, 2019

swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) So, when folks say, “I don’t understand B2C”, it’s essentially saying “I don’t understand women!” wasn’t readily available in Austin. (We

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Up and Running

MAY 21, 2014

And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” But you also need to think in terms of the intention for that content; we need content to perform very specific functions.

Marketing 72

Marketing Social Media Sales Media 72

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement.

B2B 42

B2B Metrics Marketing Startup 42

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! Justin #14 Eugene Mandel on 08.18.10 at 11:11 am Ruben, This was a pleasure to read!

Software Review 78

Software Review Software Revenue Cofounder 78