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Starting a new business comes with so many important decisions, and choosing what to name your business so it represents it, and you, is one of the big ones. That name will be your brand, your stamp and your identity in the world. The name of your new business has a significant impact on your success. Steam Whistle was born.
So one of the nation’s largest hospitality companies, LUX* Resorts (at the time named Naiade Resorts), decided to take on a gargantuan task — to contribute to the national culture with a powerful dose of uplifting service. In recent years, though, it has struggled to compete for the reduced number of tourists coming out of Europe.
Jenny is the author of the forthcoming book, Pivot: Turn What’s Working for You Into What’s Next (Portfolio/Penguin, 2016), and Life After College (Running Press, 2011), which is based on her blog of the same name. Today you can find her at JennyBlake.me where she explores systems at the intersection of mind, body and business. Show Links.
In her free time she enjoys hanging out with her fiancé, her friends and her 10 pound chiweenie dog named Peyton, who is also the Chief Companion Officer of Style For Today. Mike Michalowicz will be speaking at Scaling New Heights 2016 ( #SNH16 ) at the BEAUTIFUL Atlantis on Paradise Island in the Bahamas! Show Links. May 22-25, 3016.
In 2011, The Miami Herald named Michelle one of Miami’s “Top 20 under 40” and in 2013 she won The Miami Herald Business Plan Challenge for co-founding the online Personal Branding program, Make Them BEG. Mike Michalowicz will be speaking at Scaling New Heights 2016 ( #SNH16 ) at the BEAUTIFUL Atlantis on Paradise Island in the Bahamas!
Jody has been named by Accounting Today as “the Top 100 Most Influential to the Profession” for the last five years and was named as one of 2015’s Top 10 Money & Finance Writers on LinkedIn’s inaugural Top Voices list. In addition, Jody was recently named among Hubdoc’s Top 50 Cloud Accountants of 2015.
Yeah, we don’t have the typical company, or even agency, name. And to sit at the Metro Atlanta Chamber of Commerce board meetings and see name plates for Atlanta’s great companies (Coca-Cola, Delta Air Lines, The Home Depot…) and then see “Dragon Army” next to them. More on that here. That’s fun.
I’m excited about the program below on “Investing in Intellectual Capital: Intellectual Capital: Patents, Trademarks, Domain Names, Litigation, Government Rights, and other Intangible Assets” Click here to make a reservation. Kevin Barhydt, Head of Acquisitions, RPX.
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