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They need a stronger campaign about consumption rather than sending Tweets. They had a lock on “distribution&# and were named AOL, Yahoo!, It’s how I met Brian Sierakowski from the Greater Baltimore Tech Council who organized an entrepreneur lunch for me when I was passing through town last week. Look at Quora.
What's emerging is the new power world, which is much more about things that are made by participation, about upload, and about distribution models. As a result, Giving Tuesday has morphed into all sorts of different hashtags and different campaigns around the world. I think that's probably the ultimate lesson of new power.
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