Hearpreneur

NOVEMBER 11, 2017

I sell thermometers and thermal imagers, and write reviews on popular products. After running it through the normal registration channels and google, we went with it! Simply put, the business name Cardtek was derived from our core business, which revolves around card technologies. Thanks to Courtnie Nein, Good Life Advisors !

Naming 80

Naming Baltimore Entrepreneur PR 80

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Both Sides of the Table

JANUARY 16, 2012

I get approached about clean tech or biotech periodically – I don’t focus on these. In ad tech there’s Seth Levine at Foundry Group and both Dana Settle & Ian Sigelow at Greycroft. But they were never going to be convinced anyways once they did due diligence and realized we’re not a SV-focused fund.

Developer 366

Developer Silicon Valley PR Las Vegas 366

Startup Lessons Learned

APRIL 6, 2018

It was my pleasure to talk with Henry about what he and Heimans have learned about how power structures are changing, how people can get started making the shift from old to new power, how the principles of new power are related to the principles of lean startup, and the responsibilities that come with all the amazing energy being channeled.

Baltimore 115

Baltimore New York Lean New York City 115