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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

Not to mention every major agency, many PR firms, etc. I know from all of my private conversation that they aren’t seeing this as a “get rich quick scheme&# – they’re giving back to the community. There is no question NY startups get disproportionate press. That’s natural. We know it can be done.

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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. I guess it wasn’t in their DNA.

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The ROI of Lead Scoring

Duct Tape Marketing

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. While it may seem daunting, there are hundreds of web resources to help you through the process.