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A huge thank you to all of the Limited Partners who have entrusted us with your capital, time and reputations. Upfront’s Base As you probably know we are based in Santa Monica and as my partner Greg Bettinelli coined, we’re #LongLA. We’ll invest in about 15 new companies every year or just over 2 per partner.
The reason for the differentiation is that we hypothesized those who were already working full-time on their own idea would be much harder to "poach" away. Be able to talk about your competitors products and differentiate your product. As soon as "recruit and tell what to do" turns into "partner with and listen too".
In this post I advocate taking a harder stand on where your product or solution differentiates in the market – even if it means you lose some deals as a result. We’d rather partner with those firms.” I recently wrote about the three rules of sales. Why Buy Anything ? Why Buy Me? Why Buy Now? ” Boom.
And I also now have to raise money myself, but this time from bigger institutions that our industry calls LPs (limited partners). Partners make investment decisions. Also recognize that WITHIN a VC you have partners who focus on different areas. Most VC partners do 2-3 deals per year max (except for the higher volume shops).
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