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It really wouldn’t take much to turn a great technology ecosystem into a truly electric one. In Los Angeles we don’t have “patron technology companies&# that are big enough to matter – we’re still hoping to see them emerge. Not to mention every major agency, many PR firms, etc. That’s natural.
While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case. PR gets a bad rap for spinning stories, but I believe that telling great, authentic stories is the real heart and soul of communications and public relations. 12- Symbolise bridge between marketing & PR.
First understand what you want to measure as part of your lead scoring program, then find a partner with the technology to help you do it. Sam Ruchlewicz is the resident data expert and Senior Digital Strategist for Warschawski, a Baltimore-based Advertising, Marketing & PR Agency.
I think some of this stems from the early days of Twitter when it was presumed that it was a technology to tell people what you ate for lunch. Twitter never seemed to really take the offense in PR and marketing. It seems the urge to be a naysayer of Twitter is really strong for some. I guess it wasn’t in their DNA.
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