ConversionXL

NOVEMBER 23, 2022

You can’t beat category kings, and the only exception for this is through tech disruption. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. What are the priority customer problems and opportunities?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 11, 2016

This is especially true for highly technical, complex or new / innovative products. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Conduct the quantitative and qualitative research , come up with a hypothesis, and run an A/B test. Example: Revue. One call to action per video.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

JULY 21, 2022

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. In this episode, I talk with Mike Blumenthal about the technology behind visual elements in search, the role that images play today in search, and how and why you should be using images in search to your advantage.

Search 94

Search Technical Review Clickthrough Canada 94