Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

DECEMBER 7, 2017

In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. Say you have 1000 customers and $1000 to spend on customer retention and loyalty. It allows us to do more with less, “lock-in” campaigns that print cash for us while we sleep. Well, you can also automate tripwire marketing campaigns.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

YoungUpstarts

SEPTEMBER 13, 2019

Rebranding is one way to overcome the odds of a partnership breakage or a bankruptcy, showcasing the good points of your business. Develop an effective internal campaign when launching a new brand. CRM can help you build a good relationship with your customers by creating customer retention and loyalty. Conclusion.

Technical Review 149

Technical Review Software Review Bankruptcy Equity 149

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Tactical resources.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Both Sides of the Table

APRIL 26, 2016

Poorly calculated LTVs can become BVs (bankruptcy values). PR and non programmatic marketing often have a lagging affect so if you ran a big out-of-home marketing campaign that created brand awareness you may find that conversion actually takes place 60–90 days later. What are the re-marketing or retention cost assumptions?

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

JULY 19, 2016

The thing is that leads age – they become uninterested in what you have to offer for a variety of reasons (job changes, bankruptcy, already found a better product/service, etc.) The Goals of Our Reactivation Campaign. How to Run a Reactivation Campaign. Our Campaign Plan. Are you doing something wrong? The Research.

Email 48

Email Campaign Metrics SEM 48

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Analytics) and create a little pie of your Search, Campaign, Direct, Referral and Other traffic sources. How do you get it? Data can be analyzed.

Metrics 154

Metrics Analytics Search Channel 154