Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. To not have it as an active part of your marketing portfolio is sub-optimal. Your website data. How much do you stink?

Metrics 138

Metrics Campaign Email Marketing 138

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 131

Technical Review Cap Table Acquisition Startup 131

YoungUpstarts

JULY 5, 2018

2017 was capped by the announced bankruptcy of Toys “R” Us, a once formidable retail giant. In all, there were 662 bankruptcy filings in retail last year, according to data cited by CNNMoney. The rise of Amazon and other online sites has significantly disrupted traditional retailing operations across the nation.

Programming 113

Programming Bankruptcy Curation Retention 113

Both Sides of the Table

APRIL 26, 2016

Poorly calculated LTVs can become BVs (bankruptcy values). The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. So here are some more details …. What is the LTV?

Metrics 150

Metrics Cost Acquisition Startup 150

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. If you never deliberate, you slowly silently reach the point of no return and file bankruptcy protection. Because deliberate choices can be revisited.

Metrics 154

Metrics Analytics Search Channel 154

ConversionXL

JULY 19, 2016

The thing is that leads age – they become uninterested in what you have to offer for a variety of reasons (job changes, bankruptcy, already found a better product/service, etc.) In that sense, keeping things simple might actually lead to a better end result because you are able to include more teams/channels in your campaign.

Email 48

Email Campaign Metrics SEM 48