Bankruptcy, Churn Rate and Retention

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Bankruptcy

Churn Rate

Retention

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. How to master CRO for SaaS.

Retention

Retention Metrics Churn Rate Acquisition

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).

Metrics

Metrics Cost Acquisition Startup

StartUpRoar

SaaS CRO: What You’re Not Testing (But Should)

Why Misunderstanding Startup Metrics Can Cost You Your Business

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