Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). Poorly calculated LTVs can become BVs (bankruptcy values). Gross margin positive != The reason one would accept losses is when they are investments in fueling faster growth.

Metrics 150

Metrics Cost Acquisition Startup 150

David Teten

DECEMBER 3, 2019

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk. Pacer is useful to search prior litigation, bankruptcies, etc. She is a model for us all!

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2019

Whether they’re part of a formal or informal referral loop, the goal is to get the customer to identify with your company and/or product so heavily that they become a marketing and sales vehicle. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Reactivation. How to master CRO for SaaS.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48