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FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.
A CPA provides input on tax structure and metrics, and assists with due diligence related to your industry. Bankruptcy? For example, an attorney can assist with issues concerning corporate formation (such as the pros and cons of corporations, limited liability companies and other structures) that may impact liability.
Alex Smereczniak (02:24.058) Yeah, so I actually, you know, I've done a lot of research on franchising as a whole and two metrics that have jumped out to me before is that, you know, the two year success rate of a franchise business is about 76%. entity formation, lending, finding the right CPA, etc. Oh, sorry, sorry.
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