Remove Bankruptcy Remove CPA Remove PR
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program?

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. You can't really do CPA with Facebook, else I would have it there (for CxOs FB should consider doing conversion tracking). They were recently rescued from bankruptcy, no not by their Facebook fans. :)).

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