Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
From Facebook's collection I'm fond of these: Click-thru Rate, Social Click-thru Rate (to see if socially annotated ads are better), Cost Per Click. You can't really do CPA with Facebook, else I would have it there (for CxOs FB should consider doing conversion tracking). " Thank you for reading.
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