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The 4 Types of Value Propositions Every Business Needs

ConversionXL

Before, they were on the brink of bankruptcy. But before doing any of them, you should clearly answer (and distribute to your team or agency, if necessary) the fundamental prospect-level value proposition question: If I am Prospect [A, B, C, etc.], and while some may see them as the crazy ones, we see genius…”. Segmentation.

PPC 117
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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost).

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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Bonuses have been distributed. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. If you never deliberate, you slowly silently reach the point of no return and file bankruptcy protection. It will incentivize the right behavior. Because deliberate choices can be revisited.

Metrics 154