4 Miscues That Can Transform Popular Brands Into Troubled Brands
YoungUpstarts
SEPTEMBER 27, 2017
by Larry Light, CEO of Arcature and co-author of “ Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them “ Early this year, The Limited shut down its 250 clothing stores and not long after that the women’s apparel chain announced it was filing for bankruptcy protection.
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