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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.

Metrics 150
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138
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7 lessons we learned from the bankruptcy of Whatser

The Next Web

Although we got some early traction, we were unable to prevent a bankruptcy from happening in October 2011. The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor).

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Why Some Startups Win

Steve Blank

I had taken the job of VP of Marketing in a company emerging from bankruptcy. And the results weren’t the traditional PR metrics of number of articles or inches of ink. I told him that I had learned long ago that to keep that from happening, you need to on-board/train your team about mission and intent. Why Do You Work Here?

Startup 329
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Why Startups Are Ready For A Reboot

YoungUpstarts

NBC News points out several companies that filed for bankruptcy during the later months of the crisis. Businesses that need to adapt to a changing economy need to quickly or get caught up in the collapsing wave of bankruptcy. It should have speed, adaptability, and the ability to switch gears quickly as part of its success metric.

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How to Wisely Utilize Debt for Business Expansion

The Startup Magazine

Poorly managed debt can lead to financial strain, decreased creditworthiness, and even bankruptcy. Factors to Consider Before Taking on Debt The debt service coverage ratio (DSCR) is a financial metric lenders use to assess a business’s ability to cover its debt obligations.

Finance 147