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I had taken the job of VP of Marketing in a company emerging from bankruptcy. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. Why Do You Work Here? We’d managed to secure another infusion of cash, but it wasn’t going to last long.
So you’ve chosen a name for your startup, product, or both. Even in purely online businesses, to scale from zero to millions of users: in the 1990s, an Internet company might have had to build a whole data center from scratch (as we did at Excite@Home, only to ultimately shut it down in bankruptcy ).
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