article thumbnail

7 lessons we learned from the bankruptcy of Whatser

The Next Web

Although we got some early traction, we were unable to prevent a bankruptcy from happening in October 2011. The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). Again, make sure you can decide whom to ‘marry’. Raising money takes time.

article thumbnail

Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year

ConversionXL

In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. Say you have 1000 customers and $1000 to spend on customer retention and loyalty. These numbers are not uncommon for tripwire marketing retention campaigns. The company had been bleeding cash, losing six figures per month. They brought me in as CMO.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business Prenup: What To Do Before You Start A Company With A Partner

YoungUpstarts

Bankruptcy? Common provisions range from the inclusion of an agreed upon valuation multiples, such as a multiple of earnings, to the process for the retention of a valuation expert. Consider regular face-to-face meetings with prospective partners, so you can gauge body language and “listen between the lines.” Who owes what?

Partner 208
article thumbnail

Why Employer-Sponsored Health Insurance Is A Thing Of The Past And What You Should Do About It

YoungUpstarts

In fact, since 2000, more than 10 million Americans have filed personal bankruptcy due to their employers’ failed health insurance plan. Making this switch will allow companies and employees to save up to $12,000 per employee per year, while offering a better employee health benefit program for recruiting and retention purposes.

article thumbnail

Rebranding Your Business? Key Things To Keep In Mind

YoungUpstarts

Rebranding is one way to overcome the odds of a partnership breakage or a bankruptcy, showcasing the good points of your business. CRM can help you build a good relationship with your customers by creating customer retention and loyalty. Why are you rebranding your business? Do you want to shed the timeworn company image?

article thumbnail

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. This should drive aggressive experimentation of email content / offers / targeting / every facet by your team. How much do you stink? See why this is important?

Metrics 138
article thumbnail

In 2017, GE Will Buy More Tech Startups Than Google

Hunter Walker

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).