Bankruptcy, Retention and SEM

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Bankruptcy

Retention

SEM

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

APRIL 26, 2016

Poorly calculated LTVs can become BVs (bankruptcy values). So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. What are the re-marketing or retention cost assumptions? CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics

Metrics Cost Acquisition Startup

Why I Unsubscribed 83,000 Emails (and Think You Should, Too)

ConversionXL

JULY 19, 2016

The thing is that leads age – they become uninterested in what you have to offer for a variety of reasons (job changes, bankruptcy, already found a better product/service, etc.) Dealing with a lot of segments and messages didn’t let us coordinate retargeting campaigns in social or SEM. Are you doing something wrong?

Email Campaign Metrics SEM

StartUpRoar

Why Misunderstanding Startup Metrics Can Cost You Your Business

Why I Unsubscribed 83,000 Emails (and Think You Should, Too)

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