How to help your startup turn a profit in 4 simple steps
The Next Web
AUGUST 19, 2013
Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. I’m a geek and software engineer from the former Soviet state of Belarus. Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. LTV CAC = ROI. Good salespeople are expensive.
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