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I didn’t realize how busy London would actually be. I love chocolate, so a highlight for me was visiting Belgium. Because I have no employees, there’s a profit margin of about 70%, so it’s a really fantastic businessmodel and gives me the freedom to travel and come back from my travel with more money than I left with.
Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. After a consideration of their business evolution, I picked Ideas Funded for their micro-outcome. We focus on the better conversion rate definition, divide it by Visitors (or Users in GA).
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