Remove Bhutan Remove Metrics Remove Viral
article thumbnail

Company of One: Is Staying Small the Next Big Thing?

Brandanew

Bhutan as a country measures itself not on GDP growth but on a unique happiness index. Using someone else’s metrics to define our lives feels pointless. . Building for quality experiences, and not mere viral-growth allows a brand, business, or project to have foundations that are steady enough to withstand external pressures.

Bhutan 130